Many healthcare practices struggle with Google Business Profile performance due to common mistakes that limit visibility and trust. Identifying and correcting these issues is essential for effective local SEO.
One frequent mistake is inaccurate or inconsistent information. Incorrect hours, outdated phone numbers, or mismatched addresses confuse patients and search engines. Inconsistent details across directories weaken local ranking signals and reduce credibility.
Another common issue is poor category selection. Practices often choose overly broad categories or irrelevant options, making it harder for Google to match the profile to relevant searches. Precise primary categories are critical for appearing in the right results.
Neglecting reviews is another major mistake. Some practices avoid engaging with reviews entirely, missing opportunities to build trust. Others respond inappropriately or defensively, which can harm reputation. Review management requires professionalism and consistency.
Incomplete profiles also limit performance. Missing descriptions, services, photos, or attributes reduce relevance and engagement. A partially filled profile signals low quality to search engines and patients alike.
Many practices also fail to use posts and updates. An inactive profile appears neglected, while regular updates demonstrate engagement. Even simple posts can improve interaction and visibility.
Keyword stuffing is another damaging error. Overloading business names or descriptions with keywords violates guidelines and can lead to penalties or suspension. Profiles must reflect real-world business names and services.
Finally, some practices attempt shortcuts, such as fake reviews or duplicate listings. These tactics risk suspension and long-term damage.
Avoiding these common GBP mistakes helps healthcare practices improve rankings, patient trust, and local visibility. Proper management ensures profiles support sustainable SEO growth rather than undermining it in competitive medical search environments.
